Wild Hair Products

Nobody planted these ingredients. Nobody waters them. Nobody tells them where they're allowed to grow.

They grow on easements, fence lines, jungle edges, lava fields, and forgotten corners of Hawaiʻi. Tough plants that thrive without permission. Kind of like bad hair.

Our Wild Hair collection combines wild Hawaiian botanicals with CocoKukui™ oil, a nourishing blend of coconut and kukui oils traditionally used throughout the islands to help soften hair, support scalp hydration, and tame unruly strands.

Wild orchid, ʻōhiʻa leaf, ti leaf, hāpuʻu fern, and other resilient plants are gathered from places where nature still makes its own decisions. The result is a collection of small-batch hair treatments inspired by the plants nobody can control.

Because sometimes the best ingredients are the ones growing where they're not supposed to.

And sometimes the best hair has a little wild in it.